Your morning social feed,
written by AI

Your brand profile defines your tone, audience, topics, and content preferences—this is the foundation the AI uses for every post it creates.

Beyond that, the AI draws inspiration from your curated library of ideas and highlights, understanding the topics you care about and how you engage with them. You can also like or dislike generated posts and images—the AI factors this feedback into future generations, learning what resonates with you and what doesn't. The more you curate and provide feedback, the better it gets.

No problem. You can build your inspiration library manually by adding your own notes, ideas, and highlights directly—this can be especially useful for brands with specific topics they want to focus on.

That said, Readwise Reader offers the best experience with Social Tools. It lets you save and highlight content from anywhere—your phone, browser, or any platform—and it all syncs automatically. One tap to save an article, and it's in your inspiration library ready to spark your next post. Readwise does have a monthly subscription cost, so it's optional, but it's worth considering if you consume a lot of content.

No—and that's by design. We've deliberately built Social Tools with a human-in-the-loop process because we believe editorial control is essential, not optional.

When you're posting on behalf of your business, the stakes are real. We don't want to risk accidentally publishing something that doesn't represent you well. You remain responsible for your content, even though AI is doing the heavy lifting—and we think that's exactly how it should be.

We've worked hard to make the review process as efficient as possible. The whole workflow is designed so you can scan, approve, and tweak content in minutes. Once you're happy with a post, sharing is literally at the press of a button. It's the best of both worlds: AI does the creative work, you maintain control.

No—your content is never used to train AI models. We use AI APIs with data processing agreements that explicitly prohibit training on customer content.

We do index your library using semantic search technology. This allows the AI agent to intelligently search your inspiration library when creating posts, finding relevant ideas and highlights to draw from. It also helps ensure the AI doesn't create duplicate posts about topics you've already covered. Your data stays yours—it's just organized in a way that makes the AI more effective.

Social Tools isn't a simple prompt-and-response tool. It's an AI agent that runs a multi-step workflow autonomously. It explores your inspiration library, identifies interesting topics, checks what you've already posted about, considers your brand voice and past feedback, and then crafts original posts that add genuine value—not just summaries or rewrites.

Think of it as having a social media manager who's read everything you've read, understands your brand, and comes prepared each morning with thoughtful content ideas. You're not prompting an AI; you're reviewing work that's already been done for you.

The AI agent does real research before writing anything. It searches your inspiration library for relevant ideas, understands the context, and then adds its own insight or angle. It's not just summarizing—it's connecting ideas, drawing out implications, and creating original posts that would take a human time to develop.

Your brand profile, past feedback (likes and dislikes), and the specific content you've curated all shape the output. The result is posts that sound like you thought about them, because the AI actually did the thinking.

Social Tools works best when you're sharing your own perspective on topics you care about. Here's a simple guide:

When in doubt, err on the side of caution. If you're unsure whether something might infringe copyright, it's best not to include it. We also encourage you to review all generated posts before publishing to ensure they reflect your original perspective rather than reproducing source material.